As the James Bond films turn 60, their memories will go under the hammer

Watches, clothes, cars and other “classified” materials used by James Bond, the big screen’s most popular spy, will be auctioned at Christie’s next month.

The two-part charity sale, which will include 60 lots, marks the 60th anniversary of the films in 007, the code to which Commander Bond is attached. From the moment the first Bond film was released, Dr. No, by 1962 the films have acquired cult classic status and have a worldwide following.

The online auction, entitled “Sixty Years of James Bond”, will be held from September 15 to October 5 in two lots. The first will include 25 lots coming from Daniel Craig’s most recent film, No Time to Die (2021), and the second, 35 lots, will include 25 older Bond classics and include props, posters and other memorabilia. This auction is the fourth of its kind for Christie’s.

Photo credit: Omega

The live auction, on September 28, will conclude with six lots, each representing one of the six actors who have played Bond: Sean Connery, George Lazenby, Roger Moore, Timothy Dalton, Pierce Brosnan and Daniel Craig. Each lot will be sold to benefit a charity personally chosen by the respective actor or their estates, according to Christie’s.

Christie’s officials declined to provide an estimate of what they expected to raise from the current auction, but art collectors say the past two years have pushed the boundaries of art in every way.

It is difficult to provide a total before a charity sale. The last three official Christie’s 007 auctions, which together raised $7,196,146, give an idea. In 2012, Christie’s and EON Productions presented 50 Years of James Bond.

So what were Bond’s possessions that went up for sale earlier?

In 2014, on the 50th anniversary of the world premiere of Goldfinger, Christie’s and EON Production sold a third-scale 24k gold-plated replica of James Bond’s iconic Aston Martin DB5. And in the 2016 auction, the top lot, among 24 items offered in an online and live auction, was an Aston Martin DB10, which sold for $3,476,466.

Photo credit: Omega

Photo credit: Omega

The sale will also feature Bond watches. Two of these will be Omega watches from No Time to Die: an Omega Seamaster Diver 300M 007 Edition, which is an automatic titanium mesh bracelet diver wristwatch worn by Craig, designed with input from the actor and beloved between £. £15,000 and £20,000; and an Omega Aqua Terra used by Craig in the opening sequence (estimate: £15,000-20,000).

“James Bond first wore an Omega in GoldenEye in 1995. Since then, 007 and his watch have been inseparable,” said an Omega spokesperson, adding: “Our shared adventure spans nine films. films: GoldenEye; Tomorrow Never Dies; The World Is Not Big Enough; Die Another Day; Casino Royale; Quantum of Solace; Skyfall; Specter and most recently No Time to Die.”

Sotheby’s also on Bond Street

Christies is not alone. Separately, rival auction house Sotheby’s will also present “James Bond on Bond Street” this fall with an auction of more than 100 items related to Ian Fleming’s creation. These will include a full set of first edition books, rare posters including the first James Bond poster from 1962, a signed limited edition replica of the Golden Pistol and a limited edition Bollinger champagne set.

The Indian souvenir market, however, is still relatively untested.

Photo credit: Omega

Photo credit: Omega

“Both Bollywood and cricket, the country’s two main passions, have had very little exposure to memorabilia monetization,” says Sandeep Goyal, an advertising and media entrepreneur specializing in celebrity endorsements and ratings. “Things related to Amitabh Bachchan would be good. He has the strongest fan franchise in India. Next in the pecking order would be Sachin Tendulkar and MS Dhoni.”

on the blog

Christie’s James Bond Auction Highlights (estimated bid prices)

  • Omega Seamaster Titanium 007 Edition: £15,000-20,000
  • Jaguar XF: £50,000-70,000
  • BMW 750i Miniature Model (Tomorrow Never Dies): £7,000-10,000
  • Casino Royale script (signed by the producers): £4,000-£6,000
  • 1981 Aston Martin V8: £500,000-£700,000
  • Land Rover Defender: £200,000-£300,000

Leave a Comment

Your email address will not be published.