Confa relies on technology to create memorable experiences

Manizales, August 21, 2022. With the aim of creating memorable experiences for our customers and collaborators that guarantee safety, agility and trust, the Caldas Family Compensation Fund seeks to innovate, betting on technology as a facilitator of processes that offer convenience and accessibility. It assures For the different advantages offered by Confa.

Data verification and registration is the mechanism through which Confa identifies its members and beneficiaries through facial recognition, ensuring that the benefits and/or services are received by those who actually have access and are entitled to enjoy the well-being space created.

For example: to enter a gym, users must go through a verification and registration process at the time of registration and payment, completing this step, when using the service they must do facial recognition and the system recognizes them and automatically enable as registered users. , allowing access without queues.

In this sequence of considerations, verification and registration are done only once and are applicable to access the Services. To guarantee security in the process, the system is linked to the National Registry Office and other authentication mechanisms developed for that purpose.

CONFA’s head of data intelligence, Carlos Andres Bastidas, explains it this way: “The registration initiative, supported by facial recognition technologies, palm readers, cloud computing and verification with the registry, is integrated by CONFA to improve the digital identities of our associates and beneficiaries. Access to our subsidies and services as a key, while complying with data protection and processing legislation”.

to take into account

  • Verification of data and registration is done only once for each partner, beneficiary and user, the process consists of three steps, which are:

  1. Habeas data, where the user authorizes Confa to process and use the data.

  2. Verification of the data with the Registry, in this step it is verified that the person holding the identity document is the same person who is going to use the services; Although fingerprinting is taken as a security boost, it is important to mention that it only applies to national citizens of legal age.

  3. The photographic capture that translates into facial recognition is the moment to close the register where affiliates, beneficiaries and users are entered into our system and linked to the previous points, thus making access agile and reliable. get permission This is the login mechanism.

  • This system allows Confa to guarantee the identity of service users, since registrations, requests and purchases are linked to workers, their family groups and/or individuals.

  • On average, the whole process takes four minutes, in cases where people have trouble reading their fingerprints, other verification steps are implemented to ensure the service.

  • For minors, the process is shorter and they must be accompanied by their parent or responsible guardian.

About the change and the new model, Luz Veronica Marin Tangrief, Manager of Corporate Relations at CONFA, says: “At CONFA we are leveraging innovation and technology with a goal to facilitate the creation of memorable service experiences. To facilitate the interaction of our partners with us, in this case we are talking about facial recognition that allows us to improve the experience of accessing the services we offer with only the person’s face. We greatly optimize it in terms of time, comfort and security; Remember that this process is only done once. We invite all our associates to visit all our service centers that are Caldas distributed throughout the department, so that from now on they can access all the services offered by Confa more quickly.

Expand inclusion in new services

The system was implemented at the La Rochella Recreation Center in August. Considering that data verification and registration can be done at any reliable service point in Manizales or municipalities, as well as for the purchase of daily tickets, users are invited to do so in advance, because d this way they will optimize the time of entry to the entertainment center.

When people buy tickets directly at the center box office, they have to queue for purchase, data verification and registration, so the importance of advance purchase is a quick and convenient way for those who enjoy the subscription Will take

to take into account

  • The pass ticket is linked directly to the member, the beneficiary and the user, so you can enter without lines and re-enter as many times as necessary during the day of the tour.

  • Adults must register; For minors and foreigners, there is another entry verification system.

  • Minors who arrive at the center without their parents or responsible guardians must bring a letter of authorization to be able to access it with their companions, relatives or friends, as established by law.

  • Users holding or receiving tickets on behalf of others, even if they are affiliated with Kaza, will not be allowed access as, as noted, this is linked to visitor identification and facial registration at the center . , therefore may be involved in the crime of impersonation.

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