Foot Locker, Inc. and Fanatics team up to expand the offering of licensed sports products for fans

The partnership brings together two dynamic forces in sports and sneaker culture

Thousands of new officially licensed league, team and player merchandise will be available to Foot Locker shoppers from Fanatics’ industry-leading assortment

NEW YORK, August 19, 2022 /PRNewswire/ — Foot Locker, Inc . (NYSE: FL) (“Foot Locker”), the New YorkA specialty sports retailer and Fanatics, a global digital sports platform, announce a new long-term connected inventory partnership that will significantly expand the assortment of officially licensed fan merchandise and merchandise available online to Foot shoppers locker Through this new agreement, Foot Locker will continue to enhance the online and mobile customer experience across its portfolio of e-commerce brands, while Fanatics will fulfill orders.

“We are delighted to partner with Fanatics as we continue to enrich our assortment, offer more choice to our consumer and enhance our omnichannel positioning,” he said. Andrew GrayExecutive Vice President of Global Lockers and Champs Sports, Foot Locker, Inc. “Combining Foot Locker’s leadership in sneaker culture with the sports fandom and assortment power of Fanatics is a natural fit. Bringing these two dynamic forces together will drive and serve the sport and culture of sneakers in exciting ways.”

Beginning in the fall, shoppers visiting, and will have access to a significant portion of Fanatics’ leading licensed sports merchandise assortment, featuring teams and players from top leagues and properties sports, including the NFL, NBA, MLB, NHL, WNBA and NCAA. Featuring sizes and options for all members of the family, the collection features apparel, jerseys, hats and hardwear across a broad portfolio of brands including Fanatics, Nike, adidas, Mitchell & Ness, New Era, Pro Standard and USED by Erin Andrews. Fanatics will also expand its hot market and championship collections as part of the deal, featuring products from some of the biggest moments in sports.

“Fanatics is thrilled to partner with Foot Locker and offer a broad, personalized assortment of its leading product catalog to online shoppers,” he said. Jack Boyle, Global Co-President of Fanatics Commerce, Direct-to-Consumer. “Foot Locker, Kids Foot Locker and Champs Sports are trusted and respected consumer brands and we are now excited to offer Fanatics customers an incredible selection of quality fan gear for everyone in the family.”

About Foot Locker, Inc.

Foot Locker, Inc. leads the celebration of sneakers and youth culture around the world through a portfolio of brands including Foot Locker, Kids Foot Locker, Champs Sports, Eastbay, atmos, WSS and Sidestep. With approximately 2,800 retail stores in 28 countries North America, europe, asia, Australiai New Zealand, as well as websites and mobile applications, the purpose of Foot Locker, Inc. is to inspire and empower youth culture around the world by fueling a shared passion for self-expression and creating unparalleled experiences at the heart of the global sneaker community. Foot Locker, Inc. has its corporate headquarters in New York. For additional information, visit

About Fanatics

Fanatics, Inc. is the one-stop destination for sports fans that ignites and harnesses the passion of fans and maximizes the presence and reach of preeminent sports partners globally. Leveraging long-standing relationships with more than 900 sports properties, a database of more than 80 million consumers worldwide, and a trusted brand, Fanatics is driving its innovation in the sports landscape by building the platform world-leading digital sports, with offers that include licensing. merchandise, physical and digital trading cards and collectibles and online gambling and iGaming.

For more information, visit

Media contacts

Dear Tocci
Vice President of Corporate Communications, Foot Locker, Inc.
[email protected]
(914) 582-0304

Brandon Williams
[email protected]

SOURCE Foot Locker, Inc.

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