Hospitals take the initiative to promote medical tourism

They have been adding technologies, renovating international salons, offering robotic surgery, among other measures.

According to the Lok Sabha Report 2022, medical tourism in India has dropped from 697453 in 2019 to 303526 in 2021. However, due to the pandemic, in 2020 only 182945 foreign tourist arrivals (FTA) in the India Several hospitals have been taking steps to promote medical tourism, such as adding the latest technologies, renovating international wards, offering robotic surgery, etc.
Speaking to The Sunday Guardian about the expansion of medical tourism, Neha Pandey, Director of International Marketing at Asiatic Hospital Faridabad, said, “With recent efforts like the ‘Heal in India’ initiative, things seem to be going in the right direction. right direction.We plan to add more services and techniques, such as providing an online consultation platform, planning to open new offices in CIS countries and African countries, robotic surgery, etc., to boost medical tourism and bring take it to another level.” The Asian hospital receives most of its patients from Bangladesh, Nepal, Uzbekistan and Middle Eastern countries.
Similarly, other hospitals like PSRI hospital will offer a dedicated combined package that includes treatment, travel; visit some local tourist spots. Talking about the problems faced by patients, Ratnesh Sinha, head of sales and marketing at PSRI Hospital, told the paper, “Sometimes patients from CIS countries face language problems, as they can’t speak or understand English, so in this case we provide an interpreter. to them who can translate everything from the cost, the stay and the line of treatment.” The hospital receives many patients from countries Africans like Tanzania, Nigeria, Ghana, Ethiopia, Kenya, Congo, Zambia, Zimbabwe, CIS countries Uzbekistan, Tajikistan, Turkmenistan, SAARC countries like Bangladesh, Nepal, Afghanistan along with patients from Fiji Island, Iraq ., Yemen, Myanmar, Mauritius.
Also, Accord Superspeciality Hospital, Faridabad, is in talks with the Airports Authority of India (AAI), to open an office at the Delhi International Airport to provide comprehensive and hassle-free service to international patients. A wing dedicated to international patients is also being organized with staff specially trained in their culture, language and eating habits. For the follow-up of international patients, once they return to their home country, doctors will make monthly visits to their country.
Many patients also face challenges as several start-ups are also tied up with hospitals. In such cases, Dr. Yuvraj Kumar, Co-Founder and Chairman-Orthopaedics, Joint Replacement and Sports Injuries, Accord Super Specialty Hospital, Faridabad, clarified that transparency about information and quality of services play an important role. “Patients should research the quality of services offered by hospitals through unbiased reviewers, which is widely available all over the internet, such as Google Review on the Google Business page. Then they can send mails emails or get in touch directly to check the treatment they are looking for. They should do a comparative analysis before deciding on the trip,” he added.
To boost medical tourism, the Ministry of Tourism has formulated a national strategy that focuses on providing alternative sources of medicine such as Ayurveda, Yoga, Unani, Siddha and Homeopathy (AYUSH) in the field of medical tourism. Strategies such as enabling digitization by creating the online Medical Value Trade (MVT) portal and improving its accessibility will help further promote medical tourism.

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