Move positions both companies to capitalize on growing interest in soccer and youth sports in the US
HILLSBOROUGH, NC, August 22, 2022 /PRNewswire/ — Seawall Capital, a private equity firm that invests in founder-led consumer companies, today announced its investment in Sports Endeavors, Inc.
Sports Endeavors is the team behind Soccer.com, the leading source of gear for players and fans in the United States. Soccer.com partners with top youth soccer clubs, die-hard soccer players, their parents and coaches, and fans to bring them the highest quality gear. expert advice and inspirational stories.
Seawall is delighted to partner with the Sports Endeavors team led by Mike and Brendan Moylan, the founders and leaders of the company since its inception. The investment aligns with Seawall’s strategy of partnering with companies in the outdoor, fitness and recreation sectors. Other Seawall-related holdings include Kent Outdoors (www.kentoutdoors.co) and Movement Climbing Yoga + Fitness (www.movementgyms.com).
Sports Endeavors was founded more than 35 years ago as a direct-to-consumer retailer by the brothers Mike and Brendan Moylan. While still in high school, the Moylans produced their first Eurosport soccer catalog in 1984, which quickly developed a cult following among America’s growing soccer community. In 1994, Sports Endeavors registered the domain Soccer.com and began building what has become the premier destination for soccer apparel, equipment, custom jerseys and team content.
Soccer.com has become the preferred supplier of team uniforms for the best youth soccer clubs and academies around the world. the united states. In addition to Soccer.com, Sports Endeavors owns WorldSoccerShop, the online destination for soccer fans, and 431 Sports, which offers an integrated uniform solution similar to baseball, softball and volleyball teams. The company is based in North Carolina and operates one of the largest sports jersey customization facilities in the US
“Sports Endeavors aligns perfectly with our goal of partnering with passionate founders with outstanding management teams in companies and categories that have loyal and dedicated consumers,” he said. Matt Eby, founder and managing partner of Seawall Capital. “As more and more people play and watch football here the united states, Soccer.com is positioned to grow the game of soccer, both at the player and fan level. We are eager and excited to work with this dedicated and talented management team as they continue to build the authentic destination and resource for soccer players and fans across the country and the world.”
The rise in popularity of soccer over the past 3 decades has been astounding. Today, the cumulative annual value of U.S. media rights for professional soccer, including European leagues and the World Cup, is roughly equivalent to that of MLB. The increase in soccer fandom parallels the increase in participation in youth soccer. The return to youth soccer in the wake of the global pandemic has been strong and is expected to accelerate through the United States hosting the 2026 FIFA Men’s World Cup™.
“Our partnership with Seawall Capital will enable us to help more people follow their passion for football and sport, helping us bridge the gap on some important projects that will improve our reach, speed and support for youth sports organizations “, he said. Mike Moylan, Co-Founder and CEO of Sports Endeavors. “It’s an exciting time for soccer globally. Seawall Capital’s investment will help us aggressively build our company to meet the upcoming opportunities we see stemming from growth in participation in youth soccer, the continued increase in the US men’s and women’s professional leagues and success on a global scale, and the United States will co-host the Men’s World Cup in 2026. When the US becomes the global destination for soccer in 2026, Soccer.com will be ready to equip all our players and fans.”
“We know the feeling of a young athlete trying on the team’s uniform for the first time, a fan attending a game wearing his team’s jersey or a player wearing the patches of his idol,” he said . Brendan Moylan, Co-Founder and COO of Sports Endeavors. “We’re proud to help enable these moments by being the most innovative partner for youth sports teams and a preferred partner for the world’s leading sports brands looking to engage with youth athletes and fans.”
“Mike, Brendan and the entire team at Sports Endeavors have built a company that is essential to the youth sports landscape in America,” he said. Chris Parks, partner at Seawall Capital. “We are excited to help expand youth sports participation and support the growing enthusiasm of American soccer fans,” he added. Robin Lambpartner of Seawall Capital.
Goldman Sachs Asset Management Private Credit and Huntington Business Credit provided financing for the transaction. Gibson, Dunn & Crutcher LLP served as legal advisors to Seawall Capital. Jefferies LLC served as financial advisor and Smith, Anderson, Blount, Dorsett, Mitchell & Jernigan, LLP served as legal advisors to Sports Endeavors.
About Seawall Capital, LLC
Seawall Capital is a middle market private equity firm focused on investing in companies that have established strong connections with their end consumers. The firm’s investment strategy focuses on partnering with founder-led companies that deliver incredible products and services that people love and trust. Seawall Capital’s core investment team has a successful track record of helping founders, management teams and partners achieve their long-term goals and objectives.
More information at seawallcap.com
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SOURCE Seawall Capital, LLC