‘TikTok Music’ app could take on Spotify and Apple: trademark submissions

  • ByteDance, the parent of TikTok, filed a trademark application for a service called “TikTok Music.”
  • The service could include an app for users to buy, stream, share and download music.
  • ByteDance already runs an independent music streaming app called Resso in three markets.

TikTok is a go-to platform for discovering new music, regularly propelling songs into the mainstream and often topping charts like the Billboard 100 and Spotify Viral 50. Now the company seems closer to launching a streaming service autonomous music of his own.

Its parent company ByteDance filed a trademark application with the United States Patent and Trademark Office in May for “TikTok Music,” applying the phrase to a variety of goods and services, including a mobile app that would allow to users “buy, play, share, download music, songs, albums, lyrics”.

Other possible use cases for “TikTok Music” on ByteDance’s app include an app that would allow users to “stream audio and video live,” as well as the ability to “edit and upload photos as playlist covers playback” and “comment music”. songs and albums”.

ByteDance first filed its trademark application for “TikTok Music” in Australia in November and then filed in the US on May 9.

The idea that ByteDance would launch a standalone “TikTok Music” streaming service in the United States to compete with players like Spotify and Apple Music is not unfounded. It already operates a streaming app called Resso in three markets: India, Brazil and Indonesia, which has been taking market share from other streamers over the past year.

TikTok Music could follow in the footsteps of ByteDance’s streaming music app Resso

It’s easy to see a scenario where the company could try to convert its existing TikTok user base into paid music subscribers. ByteDance followed this exact strategy to grow Resso in Brazil, adding a button for TikTok users to click on the Resso app when they came across a song they wanted to hear in full, The Information reported. The company planned to use TikTok as a marketing tool for Resso in India before the app was banned in June 2020 as part of a geopolitical dispute between India and China, two people told Insider former Resso employees.

TikTok did not respond to Insider’s request for comment on what its plans were for the “TikTok Music” trademark.

But when applying in the US, you would ultimately have to show that you are actually using the trademark for your specified services or that you have a real (good faith) intention to use it in connection with the sale of a product according to three trademark law experts.

“Typically, a company the size of TikTok or ByteDance will only file trademark applications for items that they are seriously considering,” trademark attorney Josh Gerben of the Gerben Law Firm told Insider. “If you look back through the trademark filings of any major company, you’ll see ones that they filed that never came to fruition. But a lot of times they do. And a lot of times it’s something they’re seriously working on.”

ByteDance listed a number of potential use cases for the “TikTok Music” trademark, including an app that allows users to “live interactive audio and video media programming in the entertainment field , fashion, sports and current events”, among its proposals. goods and services.

The move is typical of a tech company, Michelle Cooke, partner and co-leader of the media and entertainment industry division at law firm Arent Fox Schiff, told Insider.

“As a technology company, your options are pretty broad,” Cooke said. “If you look at some of the industry leaders and how they’ve expanded into a wide range of goods, products and services that involve digital assets and the way they can get there, your ability to say as a technology company, ‘I have an intention in good faith to be expansive’: the plan is there.”

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