Weed As Art: 710 Labs Launches Preroll Pack and Capsule Line with Artist Spacebrat

Cult California brand 710 Labs has collaborated with aerosol artist Spacebrat on a new pre-roll joint pack, along with a limited edition capsule clothing collection. The drop contains the first mini “noodle doinks”, which are hand-rolled joints with a 710 Labs flower with a fusilli noodle as a crutch. These 5 mini-joints are housed in collectible weed art from the colorful and edgy queen of aerosols Spacebrat.

The Spacebrat x 710 Labs collaboration will be released on August 24, 2022, while the joint package will be on store shelves from August 20, 2022. “We always stay true to our ethos; In first and foremost, that’s making products that we’re excited to smoke ourselves,” says Ian Skelly, chief innovation officer at 710 Labs.

“It’s really about maintaining the integrity of a joint rolled at home. We recognize that not everyone who enjoys cannabis can roll a perfect portion,” says Skelly. “And also understand that much of the pre-roll market right now is saturated with machine-rolled products, loaded with shakes and often infused with distillates.”

710 Labs Noodle Boards have created quite a buzz for their minimalist innovation. Who would have thought you could get ideal airflow through a noodle carb? A recent co-rolling piece on Thomas, a member of the 710 Labs team Insider where he talked about hand-rolling about 300 joints a day.

Pre-rolled gaskets have grown in popularity among consumers, with sales up 38.9% since 2020. Pre-rolls were the fastest-growing product type over the past two years, according to data from MJBizDaily, with many consumers reaching for what is convenient and familiar.

Skelly says that yes, prerolls are gaining popularity, but at the same time, the consumer may not be getting the best quality product across the board. In the past, prerolls were considered a weed potentially “hiding” behind paper. This means that some companies may have used weed that wasn’t the best, or even less potent cuts. “They’re often marketed as a cheap add-on at checkout,” says Skelly.

“We decided to put our own spin on them and make the highest quality version possible,” says Skelly. “We believe our doinks are a way to offer a high-quality, machine-free hand-rolled cannabis experience to anyone who doesn’t have the time or skill to roll them themselves.” Skelly explains that 710 Labs uses only “the best glues, no shaking, trimming or bad buds ever.”

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When it comes to cannabis brands, 710 Labs often mixes genres. The company often works with artists, enhancing their work and using it for capsule collections or cannabis releases. In the past, 710 Labs has offered drops with artists Astral Oracles, Richard Prince, LSD World Peace, Camp High and The Elder Statesman. The brand even created a colorful cannabis drop with beloved actor Steve Urkel Jaleel White. They often sell out within minutes. Spacebrat is the next iteration.

Creatives and innovators inspire what we do, and we see art and cannabis as inextricably linked,” says Skelly. “The art community in particular is one we’re genuinely passionate about. Spacebrat has been a friend to art which we personally collect from, so collaborating was very organic.” He says the brand spent a year developing this project. “It was a pleasant surprise to see Virgil approach Spacebrat for Off-White and Ye for Donda while incubating this project,” says Skelly. “We can’t wait to see where Jasmine (Spacebrat) takes her practice!”

I spoke with artist Jasmine Monsegue, aka Spacebrat, about what it means to have her art on a drop of cannabis. “Collaborating with 710 is an honor because of the quality of their products,” says Monsegue. “The way they handle their cannabis and even the design and printing of the product is always top notch. In my eyes, I think we’re a perfect match.”

Monsegue is praised in the fashion world for her airbrushed couture clothing, airbrushing Lisa “Left Eye” Lopes subjects onto a T-shirt (a piece that was even shown at the Harlesden High Street gallery of London) to terrifying works of art focused on terror. inspired by circus scenes or the Spanish artist Francisco Goya. She thrives on depicting dystopian artscapes.

The collaboration was born out of friendship. “I was introduced to 710 by Ian Skelly, who is someone I love and have worked with in the past,” says Monsegue. The strain within the Spacebrat joint packs is Randy Watzon, a proprietary genetic that can only be found exclusively at 710 Labs.

It was a fun project to work on personally because I really appreciate a good flower,” says Monsegue. “So even having my art on the package design is a beautiful way for a different pair of eyes to experience it off the canvas. I never imagined or expected that to happen, but I also wouldn’t collaborate with that way with any cannabis company.”

“Mixing fashion and art in any world is a smart move for a brand,” says Monsegue. “More people can relate to the design/product and get excited to share it. In the cannabis industry, having art makes cultural sense. Consider who is smoking the product and how the design can make it more interesting to have around.”

710 Labs considers making hash an art form in itself. “When people work thoughtfully and creatively, with intention, it can take a practice to new levels. We know hash makers whose imagination and technical talent can be considered an art form,” says Skelly. “Hashmaking also has a deep cultural history of innovation over centuries.”

The company recently expanded into the Florida market through an exclusive partnership with The Flowery. “The market is exciting and needs concentrate and quality flower. Florida is a medical state and the regulations require vertical integration, meaning everything a dispensary sells, they must also grow, extract and package locally. Flowery understood our vision and allowed us to completely oversee the 710 Labs operation there. They just opened their first retail store in Miami and also offer delivery through The List, just like here in CA.”

“As of right now, we’re rolling out our vape pods, extracts, and flowers, but we’ll soon be adding joints, rosin hash Gummis, and RSO making our product lines almost identical to the rest of our states,” says Skelly. He says the biggest constraints the company has faced are packaging regulations. “They require a sanitized basic box, so we have to sacrifice the art, which we love,” he says.

What other states does 710 Labs have its eyes on entering? “We are currently setting up a facility in Michigan with plans to have plants in the fourth quarter of this year,” says Skelly. “After that, New York/New Jersey is definitely a market we would like to enter, when the licenses are available. Arizona and Illinois are also prospects.”

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