As a society we can agree that we have come a long way with memes since the beginning of social media. So why are people losing their minds over the new “Little Miss” trend?
The meme is of non-descript characters based on the children’s book ‘Mr.Men’ which was later adapted by BBC TV as a series. Now, as people speculate why he will return, it seems as if ‘Mr.Men’ is back to reclaim a space in the evolving digital age. We often see this happen in the meme economy, as nostalgia is a huge catalyst for short- and long-term trends on social media. Many people remember these characters from their youth, so when you see one again years later, you’ll be more likely to share it with your friends of the same age and share a laugh or a memory.
Companies that know this powerful tool of nostalgia and memes about their brand + characters are increasingly likely to start using it in digital monetization strategies, just as we saw the digital collectibles market start to take off a few years ago years.
Nick Naoufal, CEO of Upturn Agency, helped go down this path of monetizing a meme for commercial purposes. The sixteen-year-old entrepreneur owns a marketing and PR firm that connects digital product creators with their audiences through celebrities and social media. Upturn Agency provides exposure to internet assets such as memes, creative concepts and communities that can be monetized. The Canadian company has drawn attention to some digital assets by involving notable names like Logan Paul, Kim Kardashian, Snoop Dogg, Kevin Hart and many more.
Weimer: What trends are you noticing with the ‘Little Miss’ meme characters circulating on social media? Is it a great marketing ploy for something else or are we playing the 2012 memes again?
Naufal: The circulating “Little Miss” meme characters are another strategically planned and executed marketing ploy. When looking at their traditional marketing strategy, they have based characters on past celebrities to keep the book characters relevant. This helps sell their physical products year after year.
We may not be able to guarantee that the photos are added to various digital asset platforms by the official company. However, with over 900 memes in the most popular market, we think the official “Mr.Men” and “Little Miss” are. They may be adding a new element by creating digital assets.
With every person who shares, likes, reposts, etc… on social media, it could increase the value of digital products on a different platform. If you’re into creating digital products, you might want to keep an eye on this space.
Jackson Weimer: You own a successful full-service internet marketing and PR agency, but you’re only 16 years old. Do you think your age allows you to understand what’s going on between social media and other areas of the internet?
Nick Naoufal: I think my age allows me to understand what’s going on in social media. People my age recognize social media as a key tool for connecting and maintaining relationships, being creative and learning more about the world.
Weimer: Can you see more companies turning static photos into digital products of various natures?
Naufal: I could see 100% more companies turning static photos into digital products as it has been done and will continue to be done.
This conversation has been edited and shortened for clarity.